London Fashion Week Fur Free

For the first time, London Fashion Week decided to ditch animal fur on the 7th September completely.

The British Fashion Council made an announcement after receiving back a survey and with rising numbers of anti-fur protesters demonstrating at London fashion week, from 25 in 2016 to more than 250 last September.

This survey is a part of the BFC’s positive fashion initiative, designed to encourage designers and fashion houses to consider sustainability, equality and diversity during their processes.

The council’s chief executive, Caroline Rush, claims that although they, as an organisation, believe in the rights of people and animals and they encourage designers to make ethical choices. They cannot completely control the use of fur mainly because it is not illegal in the UK. Also it needs to come down to the choice of both the designer and ultimately the consumer.

Newly furless, Burberry announced its new policy about going fur-free and stopping burning unsold merchandises just the day before. Going fur-free was recent choice of many brands such as Stella McCartney, Gucci, Yoox Net-A-Porter, Versace and Vivienne Westwood. And the list is growing. Who will be next?